You’ve heard the sayings: 50 is the new 30…Pink is the new red. Here’s one for online marketing: phone calls are the new online forms. OK, calls certainly are not entirely new, but tracking them as results of paid search campaigns has remained a niche strategy.
I’ve been working with a paid search expert firm that [...]
…a friend asked if I had SEO insights in to choosing among Drupal, Joomla, and Wordpress to build a dozen sites.
Read the rest of this entry »Having the fun of account managing a brand new website. So much to consider: Time, money, technology. Search visibility. Copy, art, design. Conversion paths. Whether or not to succumb to what we know about which sorts of photos “convert;” which background colors are more 2.0; and the readability (or lack thereof) [...]
Read the rest of this entry »While the intersection of SEO and branding may be a four-way-stop, the intersection of solid database technology, online SaaS, and nonprofit CRM may very well be Convio’s Common Ground. I’ve got a background in nonprofit leadership, so I know first-hand the donor management, constituent management, and IT strategy pain points that come with meeting [...]
Read the rest of this entry »One aspect of local search – that you don’t have to have a website to be listed in the 10-pack – is particularly interesting. Certainly a leveler of the playing field.
Read the rest of this entry »Basecamp and Dropbox sitting in a tree
K I S S I N G
First comes auto synchronization of multi-user documents.
Then comes the end of uploading the new version.
Then comes a real calendaring function to perfect it all.
PS. no gantt chart required
In the last couple of years six of my friends have wondered about optimizing their ecommerce sites. Whether it’s vintage purses, organic cosmetics, addiction therapy, or competitive gymnastics, a better presence online matters to the bottom line.
None of these sites comes with a huge paid ads budget, and any monthly spend on getting more search [...]
There always are life lessons as I draw while tradeshowing. Today’s were:
1. Sharpen the pencils before leaving home.
2. Really, 104 pencils are too many for a quick sketch.
It is that latter mismatch of investment in accuracy vs. probable degree of impact on outcome that becomes meaningful for web analytics.
An audience member at the Metrics and [...]
