In the last couple of years six of my friends have wondered about optimizing their ecommerce sites. Whether it’s vintage purses, organic cosmetics, addiction therapy, or competitive gymnastics, a better presence online matters to the bottom line.

None of these sites comes with a huge paid ads budget, and any monthly spend on getting more search visibility is likely in the 3 figures a month…more than a full highlight (hair!) but less than a car payment.  Who is serving this niche?  Free tools don’t cut it – none of these folks will find time to piece together info about htags and backlinks with info about keyword density and image tagging, then prioritize urls in a list, check it twice, rinse, lather, repeat.

Where is the tool equivalent to the meal planner I subscribe to?  Not a recipes site, with a long, overwhelming list of cool stuff I could make if I were a better person.  Rather, a site where I put in my preferences, some do’s and dont’s, and a credit card number.  And presto, every week, I get 4 recipes and a shopping list I can arrange to match the aisles where I shop.  The next week I get an email asking how the meals worked out.  Now that’s support I’ll pay for.