Did You Hear? Calls Are the New Forms
You’ve heard the sayings: 50 is the new 30…Pink is the new red. Here’s one for online marketing: phone calls are the new online forms. OK, calls certainly are not entirely new, but tracking them as results of paid search campaigns has remained a niche strategy.
I’ve been working with a paid search expert firm that is using a service to swap a tracking phone number for the main number on a webpage when the visitor originates from an adwords campaign. So not only do we measure online conversions – submitted forms – from the paid search spend, but we also can measure calls generated. Here’s the kicker – we are getting ten times the response through calls than through online forms.
If we had measured only online conversions, we might have declared a dismal ROI on the paid search investment. As it is, we’re seeing great ROI, with cost-per-lead at a very manageable level. The campaign is new, so we still are honing – meaning, likely we can get that cost-per-lead down even more.
Buy:Super Active ED Pack.Cialis.Zithromax.Levitra.Viagra Soft Tabs.Cialis Super Active+.Viagra.Cialis Professional.Viagra Professional.Soma.Tramadol.VPXL.Maxaman.Viagra Super Force.Cialis Soft Tabs.Propecia.Viagra Super Active+….
Buy:Viagra.Propecia.Viagra Super Force.Soma.Cialis Soft Tabs.Zithromax.Viagra Professional.Super Active ED Pack.Viagra Soft Tabs.VPXL.Cialis.Maxaman.Cialis Professional.Levitra.Cialis Super Active+.Viagra Super Active+.Tramadol….
Buy:Cialis Soft Tabs.Maxaman.Propecia.Cialis Professional.Soma.VPXL.Viagra Super Force.Viagra Soft Tabs.Zithromax.Viagra.Super Active ED Pack.Cialis Super Active+.Viagra Super Active+.Levitra.Cialis.Tramadol.Viagra Professional….
Buy:Cozaar.Wellbutrin SR.Advair.Acomplia.Benicar.Aricept.Female Pink Viagra.Zocor.Zetia.Lipothin.Female Cialis.Amoxicillin.SleepWell.Seroquel.Prozac.Nymphomax.Lasix.Lipitor.Ventolin.Buspar….